Monday, March 5, 2012

ABC's 'GCB' OK in bow

Audiences did not exactly flock towards the premiere of ABC's ''GCB'' on Sunday, however the Dallas-set series got off and away to a reasonable start following ''Desperate Housewives'' on the evening the internet won in key demos thanks mostly to ''Once Upon a period.''ABC was the very best broadcaster around the evening among grown ups 18-49 in three of Sunday's four hrs but fell a little short at 10 p.m. using the premiere of hourlong comedy ''GCB,'' which averaged a couple.2 rating/6 be part of the demo and 7.six million audiences overall. Whilst not a large number, it is also pretty good for any 10 p.m. premiere airing after ''Desperate Housewives'' (2.5/6 in 18-49, 8.two million audiences overall), that was up 14% versus. its series-low score of two days ago however is not heading into its series conclusion in May with many different momentum. The Two.2 rating for ''GCB'' is preferable to basically the very first two instances of ''Pan Am'' to air within the timeslot this year, but falls well lacking in which the sixties drama opened up in September (3.1 rating carrying out a 3.2 for ''Housewives'').The Alphabet was searching good in Sunday's opening two hrs with winning demo perfs from ''America's Funniest Home Videos'' (2.2/6 in 18-49, 8. million audiences overall) and ''Once Upon a Time'' (3.4/8 in 18-49, 10.six million audiences overall), using the latter standing because the No. 1 broadcast show from the evening in 18-49 and 25-54 (4./9). Both shows increased by 10% versus. their newest episodes.CBS, runner-on the evening in demos and also the leader as a whole audiences, opened up with ''60 Minutes'' (1.6/5 in 18-49, 11.5 million audiences overall), the night's most-viewed program, before climbing nicely among teenagers at 8 o'clock with ''The Amazing Race'' (2.8/7 in 18-49, 10.4 million audiences overall), which spiked by 28% versus. last week's low score opposite the Academy awards. It had been then ''The Good Wife'' (1.8/4 in 18-49, 9.7 million audiences overall) and ''CSI: Miami'' (2./5 in 18-49, 10. million audiences overall).Fox, third in 18-49 however among grown ups 18-34, was paced as always by anchor veterinarians ''The Simpsons'' at 8 (2.5/7 in 18-49, 5.two million audiences overall) and ''Family Guy'' (2.8/7 in 18-49, 5.3 million audiences overall). Not faring too were ''The Cleveland Show'' at 7:30 (1.6/4 in 18-49, 3.two million audiences overall), the finale of ''Napoleon Dynamite'' at 8:30 (2./5 in 18-49, 4. million audiences overall) and ''American Dad'' at 9:30 (2.1/5 in 18-49, 4.3 million audiences overall).NBC began gradually with ''Dateline'' (1./3 in 18-49, 5.a million audiences overall) along with a repeat of ''Celebrity Apprentice'' (1.1/3 in 18-49, 3.8 million audiences overall) before rising from 9 to 11 p.m. using the original installment of ''Apprentice'' (2.3/6 in 18-49, 6.six million audiences overall), that was up versus. last week's low score opposite the Academy awards. The truth contest edged out ''GCB'' to guide the broadcast pack for that 10 o'clock hour in 18-49 (2.4 to two.2).Preliminary 18-49 earnings for that evening: ABC, 2.6/7 CBS, 2.1/5 Fox, 2./5 NBC, 1.7/4 Univision, 1.3/3. As a whole audiences: CBS, 10.4 million ABC, 8.six million NBC, 5.5 million Fox, 4. million Univision, 3.3 million. Contact Ron Kissell at ron.kissell@variety.com

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